What’s Up Public Relations and Outdoor Industry Association present Outdoor University: “The Art of Feng Shui in Specialty Retail”
What’s Up Public Relations and Outdoor Industry Association present Outdoor University: “The Art of Feng Shui in Specialty Retail”
September 8th webinar will give simple DIY tips to help invigorate traffic and sales on the retail floor
Denver, CO – September 2, 2010 – What’s UP PR founder, Beth Cochran, will be a featured presenter in the upcoming webinar “The Art of Feng Shui in Specialty Retail.” The talk will offer simple DIY techniques to apply to a retail store entrance, physical location, store layout, merchandise, back offices and even storage areas that can positively influence a business’s bottom line. Cochran will be joined by Feng Shui expert, Susan Hayward.
The September 8, 2010 Outdoor Industry Association (OIA) Outdoor University online session will take place from 2 pm-3 pm MST.
Cochran and Hayward will outline what Feng Shui is, how it works and who uses it; and will include case studies from large and small companies alike. Attendees will discover how this ancient art can reinvigorate business with tools used by Fortune 500 companies, Donald Trump and many successful companies worldwide. The wisdom of Feng Shui can be used as a tool to direct the “energy” in life for improved health, wealth and success; and most importantly in today’s economy – stronger sales.
The 60-minute session will review the main elements of the “Bagua,” the primary map used in Feng Shui, to identify areas of a retail floor plan most ideal for change or improvement. The talk will cover the “Nine Elements of Focus” to boost traffic and sales, encouraging better choices in retail space and the surrounding environment. Attendees will receive a list of Feng Shui tips and resources to integrate immediately.
“When we pay attention to details, minor as they may appear, the beauty of order unfolds… and life gets easier and more fruitful,” said Cochran. “The goal for the webinar is to teach this wise set of principals that has guided leaders for centuries to our industry’s businesses today. If it worked for them, why not us, our businesses and our industry?”
Hayward adds, “’The Nine Elements of Focus’ is a bird’s eye view of how the art of Feng Shui impacts every aspect of the retail business, from merchandising to customer satisfaction. We will walk through your store to see how these techniques can ramp up your current business, identify areas where you are losing or missing energy, and cultivate engaged customers who keep coming back for more!”
Feng Shui is a sales tool used by industry professionals around the world. The techniques are proven over thousands of years, and the wisdom is available to you in easy to implement steps that yield effective and measurable results. Simply stated, Feng Shui works.
For OIA or SNEWS members, the seminars are complimentary. If you are an attending non- member, the fee is $99. Please visit this link to register today.
http://www.outdoorindustry.org/education-and-training.php?action=detail&event_id=143&category_id=
NPR-Story today-Rendering Shows Little Detail Of Mosques Design http://ww
www.npr.org/templates/story/story.php?storyId=129146349&sc=emaf
Rendering of a Mosque in New York City
NPR
This Rick Bell….What can I say- it was a ubiquitous yammering of opposing dialectic arguments of trite architectural euphemisms.
I rarely respond to your stories, they are all so good and I am always appreciative. I am a single working professional mom with a high regard for all religious and spiritual practices and have little extra time for comments, but truly Mr. Bell was ridicules.
I do not intend to be mean, it is just frustrating when someone has a chance to communicate truth and they chose an array of vague opposites of marketing jargon- I and, I hope other see right through this, it is frustrating.
The interviewer, Steve Innskeep, did a fine job of summarizing the intention of the building-a communal place for worship and gathering with open intentions and also the privacy of mediation. Bell however revealed little of the true look and intention of this new square box of perfect geometry (I hope so or it will fall down) And if the intention was to highlight the controversy and vagueness of the intended Muslim community center it certainly did. I live in west, but if I were a New Yorker I would be highly skeptic of this vagueness.
Respectfully,
Beth Cochran
Denver Co
What’s UP Public Relations Agency Is Moving
Bozeman, MT – June 3, 2010 – In order to better serve the outdoor and snow sport industry, What’s UP Public Relations is excited to announce their move from Bozeman, Montana to Denver, Colorado, effective June 15th, 2010.
“Boulder and Denver are the epicenter for all things outdoor,” says What’s Up founder and director Beth Cochran. “There’s no better place for this industry than along the Front Range.”
Serving national and international clients since 1997, What’s Up is a pioneer in communications and brand marketing for the outdoor industry. With expertise in customer-focused, personalized public relations, the firm has built a loyal client base of both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. In addition to public relations, Cochran’s firm also offers below-the-line event planning, promotions, and athlete programs.
“What’s UP has taken our Chaos brand from virtually unknown to a high-profile, growing company,” says Gary Supple, US National Sales Director Chaos Headwear. “Beth is a consummate professional, and her magnetic personality and attitude keep everyone feeling good and excited about growing the brand. We look forward to many more profitable years together.”
Honored with top rankings in the industry, Cochran has been a guest author for the Outdoor Retailer Journal, a Rotarian business exchange delegate, a founding member of the Children’s Museum of Bozeman, and a board member of the Outdoor Industry Women’s Coalition (OIWC).
Coinciding with the move, What’s UP is also launched a new website. The site includes a blog and social networking features, press release listings, media center, video and references. Please visit the site at http://whatsuppr.com/
The What’s UP schedule is filling up for this fall. Cochran will be a featured presenter at the Outdoor Industry Association (OIA) Outdoor University seminars. On September 8th 2010 she is presenting a webinar on using Feng Shui to grow specialty retail sales.
The webinar will show how applying a few basic principles of Feng Shui to store orientation and merchandising can increase sales. Using case studies, Cochran will explore the history and importance of Feng Shui in Asian businesses and highlight US manufacturers and retailers apparel industries that have already used Feng Shui successfully.
What’s UP public relations clients include Chaos Headwear, Gramicci lifestyle clothing, Fabric Link Network, and Nüwa Textiles.
Chaos Headwear is a growing brand featuring one of the strongest environmental hat programs in the industry. The company recently reported surging sales for the 5th quarter in a row; new product offerings, a committed environmental collection and regional promotions have proven to be a winning combination. www.chaoshats.com
Gramicci, considered the ‘soul brand’ of the outdoor industry, is associated with the iconic styles of the industry, including the G-climbing pant and shorts, which were introduced over 28 years ago. More recently the company has evolved into a supplier of multi-functional outdoor lifestyle apparel. www.gramicci.com
The FabricLink Network is the “one-stop shop” for textile solutions. Consisting of marketing and networking websites including FabricLink.com (trade to consumer) and TheTechnicalCenter.com (trade to trade), the company has over 150,000 site visits per month. The award-winning sites provide information about new products and marketing opportunities for specialty textiles, textile-based products and apparel services. www.fabriclink.com
Nüwa Textiles is a specialty textile manufacturer dedicated to building awareness of the social, environmental, and health implications of their products. Nüwa pays close attention to the way textiles are manufactured, distributed and used manufacturing processes and the responsible disposal of ‘by products.’ Nüwa Textiles is the next generation of textile manufacturer. www.nuwatextiles.com
The FabricLink Network Launches Fashion Industry Resource for Specialty Fabric Industry
Tarzana, CA., May 14th, 2010, FabricLink Network sites, with nearly a thousand pages of fabric treatment and fashion design information on each of two websites, FabricLink.com http://www.fabriclink.com (trade-to-consumer) and TheTechnicalCenter.com http://www.TheTechnicalCenter.com (trade-to-trade), announce its new and improved Overhead Search Functions with seven Searchable Indexes for fashion product development.
The FabricLink Network is your one stop resource for “everything fabric” on the Internet for consumers and B2B fashion solutions. The Overhead Search Function, combined with the Network’s 7 Searchable Indexes, provides access to a wide variety of product development information for designers, manufacturers, and consumers.
Kathylyn Swantko, creator of the FabricLink Network notes, “Networking is the key to developing new fabric innovations and finished products. Whether you’re looking for ideas, new products to use in your designs, or for partners and suppliers for production purposes, our ‘Searchable Indexes’ provide you with a fast and convenient way to connect.”
Specialty manufacturing designers and product developers can investigate and narrow searches for key contacts regarding a specific end-use applications by going to the End Use Index. There they will find a list of leading companies and innovations for products involved with a particular end-use. http://www.TheTechnicalCenter.com. These ‘Indexed’ company names are “hot linked” to ‘Presentation Pages’ with detailed information about a product or company that can solve your product development challenges. The Presentation Pages explain fabric usage, testing results and diagrams, end use applications, samples, and industry contacts.
Additionally the ‘New Product Development’ section gives inside information on “What’s New” in terms of both products and the companies that are always on the leading edge of the latest product developments.
Swantko explains, “The FabricLink Network was developed for the specialty fabric industry and it’s customers. You focus your search to the topics that interest you, and select only the information you want to see. We know your time is valuable. With FabricLink, there’s no wasted time following links that promote services and products you’re not interested in, and no annoying popup ads!”
Looking for trends for your product development strategy? Be sure to check out the “Mudpie Fashion Forecast.” on TheTechnicalCenter.com website. Find top forecasts for Spring/Summer 2011 in the ‘Trends’ section (http://www.thetechnicalcenter.com/Trends/mudpie.cfm) in the left hand navigation. This information provides new colors and inspiration for the upcoming season.
Finding a particular mill or product, is simple using the ‘Searchable Indexes’ in the left hand navigation. There you’ll find alphabetical listings broken down by Company, Trademark, Fiber/Yarn, Fabrics, Technology/Finish, and New Product Development.
Finally, the FabricLink Network’s new and improved ‘Overhead Search’, located at the top of key pages on both FabricLink.com and TheTechnicalCenter.com, allows searching by “key words” across the thousand plus pages that make up the FabricLink Network. Whether a consumer is looking to clean a fabric stain or a designer is looking to develop new products and usage, The FabricLink Network meets all needs and challenges.
Universal Athletic Announces Greg Miller Panelist at National Sporting Goods Association (NSGA) 46th Annual Management Conference and 12th Annual Team Dealer Summit
Bozeman, Montana, April 14th, 2010- Universal Athletic is proud to announce that Greg Miller, Vice President of Operations, will be a guest panelist at the upcoming National Sporting Goods Association (NSGA) 46th Annual Management Conference and 12th Annual Team Dealer Summit in Tampa, Florida, May 2-5th, 2010.
The agenda for the conference includes state-of-the-industry presentations, education and networking. Topics will include: Overpromise and Overdeliver, Visions of Leading Retailers, Lessons Learned from the Demise of a Successful Retail Chain, Improving Your Financial Team and Making the Most of Promotions and Public Relations. Miller will serve as a panelist for Making the Most of Promotions and Public Relations with Elizabeth Vocke, Senior Account Supervisor at Hill & Knowlton Public Relations and Moderator James Hartford, President and CEO of SportsOneSource and SGD Team Business.
Miller’s panel will describe successful yet inexpensive promotional activities and public relations programs that can help team dealers improve their visibility in the face of growing competition in their local communities.
“It is an honor to be selected as a panelist for the conference. The work we do at Universal Athletes is unique and our growth with participation locally has made all the difference” explains Miller.
Miller is a seasoned athlete, coach, retailer and executive with 29 years of experience. He has held the following positions in sports retail: Vice President of Operations (his current role), Operations Manager, Marketing Manager, Central Warehouse Administrative Manager, Retail Buyer, and IT Administrative Manager. Universal Athletics services thirteen locations in five states: MT, UT, WY, ND, SD and AZ. Miller oversees these distribution and retail centers with innovative team programs that go hand in hand with Universal Athletic customer service. He will use examples from his own experience to illustrate cost-effective programs for community building. Miller’s session is scheduled for Monday, May 3rd from 11:00 am – 12:00 am. Save the date!
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