Bergans of Norway Sponsors John Huston and Ellesmere Island Polar Expedition
LONGMONT, Colo. – November 28, 2012 – With a history of supporting polar expeditions dating back to Roald Amundsen’s successful 1911 trip to the South Pole,Bergans of Norway today announced it is sponsoring New Land 2013, an expedition to Canada’s fabled Ellesmere Island, spearheaded by American polar explorer John Huston.
Departing March of 2013, Huston and Norwegian Tobias Thorleifsson will co-lead 
the 4-man expedition team, which also includesHugh Dale-Harris (Canada) and Kyle O’Donoghue (South Africa). The team will use wind and muscle power to travel 630 miles through one of the last great wildernesses on the planet. Their route will wind up the island’s west coast to more than 82 degrees north and follow in the footsteps of Norwegian explorer Otto Sverdrup who originally discovered and mapped much of the area between 1898 and 1902.
“Norwegians, Americans and Canadians have a rich history of polar expeditions,” said Huston. “I’ve always admired the Norwegians’ quiet confidence and pioneering expeditionary methods. Our goals are to celebrate an unheralded slice of Norway’s exploration history, advocate for climate change education, and create a professional documentary about the journey.”
Ellesmere Island, which is larger than Great Britain, is the northernmost landmass in North America. The Arctic Cordillera mountain system covers most of the island, which is home to Arctic wolves, polar bears, herds of musk oxen and the northernmost settlement on earth. Daily temperatures from March through May range from 23 to -31 degrees Fahrenheit.
Bergans is the official high performance equipment and outerwear sponsor of the expedition and is supporting the team with clothing, tents, backpacks and sleeping bags for the expedition and training.
“John brings a great love of polar exploration and the Norwegian history behind it,” said Keith Patterson, Bergans USA’s vice president of sales and marketing. “When we learned more about John’s own history, the projects he’s been involved with, how similar his values are to our brand, and his friendly, humble manner, we thought he would be the perfect Bergans ambassador and wanted to support him on this expedition.”
In 2009, Huston and his expedition partner Tyler Fish became the first Americans to reach the North Pole unsupported, a 55-day, 478-mile, 100 percent human-powered journey with no resupplies. They have since published an award-winning book about the trip titled “Forward.”
In 2005, Huston was the only American member of a re-creation of Amundsen’s race to the South Pole against Englishman Robert F. Scott. During the recreation, competing teams used 1911-period clothing, equipment and food like the original teams. The expedition was filmed and aired as a BBC documentary series on the History Channel in North America and the BBC worldwide.
During the 72-day Ellesmere Island expedition next year, the team will document, film and share their experiences through social media and the expedition’s website (www.forwardendeavors.com).
For more information about Bergans of Norway and its products, go towww.bergans.com.
Photo credits: All photos © Forward Endeavors.
About New Land 2013
In March 2013 John Huston (USA), Tobias Thorleifsson (Norway), Hugh Dale-Harris (Canada), and Kyle O’Donoghue (South Africa) expedition videographer, will traverse 630 miles on Ellesmere Island in the Canadian High Arctic. Powered by wind and muscle, the expedition will travel through one of the last untouched wildernesses on the planet. During the 72-day journey the team will document, film, and share their experiences. The history of exploration on Ellesmere Island combines the celebrated polar traditions of Norway, the United States, and Canada. Ellesmere Island also represents a great responsibility moving forward (www.forwardendeavors.com).
About Bergans of Norway
Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and Heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.
The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).
# # #
MEDIA CONTACTS:
Bergans USA, LLC
Chip Smith, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com
Beth Cochran, c: 406.579.7909, cochran@whatsuppr.com
Bergans of Norway
Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no
New Land Expedition 2013
John Huston, 218.349.2066, john@forwardendeavors.com
The FabricLink Network and the Textile Exchange Expand Networking
For Immediate Release
Tarzana, Calif. November 27th, 2012 –– The FabricLink Network (FLN), the leading website for textile networking, education, and resources for the textile industry and its customers, is pleased to announce a network partnership with the Textile Exchange (TE) (www.TextileExchange.org). Formerly known as Organic Exchange, the partnership will extend benefits for the global textile and apparel industries. The relationship also expands FLN’s Industry Network Alliances that already include several textile associations and industry publications.
“As the networking site for the specialty fabrics industry, we are pleased to add the Textile Exchange as a Network Partner,” stated Kathlyn Swantko, president of the FabricLink Network. “We support the sustainability message of the Textile Exchange, and through a gateway page on FabricLink.com and TheTechnicalCenter.com, we provide our industry and consumer visitors with direct access to the TE’s extensive resources.”
A TE Portal Page highlights TE’s resources, which organize, inform and build interest in sustainability throughout the industry. The organization advocates product and industry integrity, and brings eco-innovations to the forefront. The TE Portal Page makes it convenient to contact the Textile Exchange membership for eco-friendly fabrics, from fashion fabrics to innovative technical textile products; access industry related services; and learning about sustainable practices across the global textile industry. With this relationship, FLN (FabricLink.com and TheTechnicalCenter.com) expands one of the most comprehensive Sourcing Centers available online, and provides the designer and product developer with an effective networking platform. The TE’s Resource Center provides downloadable publications, links to credible organizations for customized research, and the latest updates on sustainable certification standards.
Accessing Partner Resources:
The TE Portal Page can be accessed through a link on TheTechnicalCenter.com and the FabricLink.com websites. Access to the FLN and its popular Searchable Indexes can be reached through the FabricLink Network banner ad on the TE’s homepage.
“It is exciting for Textile Exchange to welcome FabricLink Network and The Technical Center as a collaborator with our community,” explained Daren Abney, Member Services Manager, Textile Exchange. “As a resource for sustainability knowledge in the textile industry, TE continually seeks to engage with partners active in the development of knowledge and resources targeted both to the industry and the consumers. This gives us the opportunity to share our sustainability resources to a broader audience and bring additional resources to our community.”
The FabricLink Network invites other textile industry associations or advocacy resources to join the FabricLink Network as Strategic Partners. Please contact Kathlyn Swantko for more information.
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About the FabricLink Network:
Kathlyn Swantko, a textile advocate and educator, is president and founder of FabricLink.com and TheTechnicalCenter.com, the on-line textile resources which make up the FabricLink Network. FabricLink.com (trade-to-consumer) and TheTechnicalCenter.com (trade-to-trade) provides information about new products and marketing opportunities for specialty textiles, textile-based products and services. The two sites offer; valuable content and technical information, news releases on innovations, fabric descriptions, usage and care, supplier history and contacts. Seven searchable indexes make the FabricLink Network websites the “go to” resources for developers of textiles, fashion designers, and researchers. In addition, the Network offers effective platforms for all businesses, from small niche-based companies to large broad-based textile manufacturers. This gives the ability to reach other businesses within the supply chain and the consumer. Visit the FabricLink Network (www.fabiclink.com and thetechnicalcenter.com) on twitter at FabricLinkNet, and on Facebook at FabricLink.com.
Kathy Swantko can be reached at (818) 345-7501, or at kgswantko@fabriclink.com.
Communications Contact: Beth Cochran cochran@whatsuppr.com 406.579.7909
About the Textile Exchange
The Textile Exchange, a non-profit organization incorporated in 2002, is headquartered in the USA with staff and contractors located in eight countries. The TE is committed to the responsible expansion of textile sustainability across the global textile value chain, and envisions a global textile industry that protects and restores the environment and enhances lives. With the mission to inspire and equip people to accelerate sustainable practices in the textile value chain, the TE focuses on minimizing the harmful impacts of the global textile industry and maximizing its positive effects. The goal is to improve organic farmers’ visibility and their access to stable markets, and to better develop business capabilities through education.
Daren Abney can be reached at: 213-688-62888, or at ilse@calfasjion.org
Chaos Headwear Sponsors Outdoor Outreach’s Event “Reach the Peak”The San Diego based non-profit provides youth with the support, relationships, resources and opportunities they need to become successful adults through outdoor physical experiences
San Diego, CA— Chaos Headwear announces proud sponsorship of Outdoor Outreach’s 2nd annual Reach the Peak: Trail Race & Mountain Festival, scheduled for Saturday, November 3 rd, 2012 at BlackMountain Open Space Park & Hilltop Community Park in San Diego.
The goal of the event is twofold: first, to raise funds forOutdoor Outreach’s programming and secondly tocelebrate the outdoors. Outdoor Outreach aims at providecomprehensive outdoor programming that allows at-riskand underprivileged youth to make positive, lasting changesin their lives. In purchasing a ticket or fundraising for entry,participants will be helping the most at-risk kids in the SanDiego area.
“There are a lot of races out there that emphasizereaching in, achieving a personal best, and beating out thecompetition,” Outdoor Outreach Executive Director, Chris Rutgers says, “but this event is different. This eventis about reaching out and celebrating a day in the outdoors.”
The event offers participants a wide range of activities for every endurance level, including a four-mile trail run/walk, an endurance course, a mountain navigation and adventure option, and a one-mile family fun, obstacleroute. Additionally, mountain biking and mountain dual-athlon categories have been added for 2012.
Post-race, everyone will celebrate at the event’s mountain festival, which will include post-race yoga classes, arock climbing wall, lunch, a beer garden, live music, and access to prizes and SWAG from event sponsors likeChaos, Mesa Rim Climbing & Fitness Center, REI and ZOIC.
To register click here: http://www.stayclassy.org/san-diego/events/2nd-annual-reach-peak-trail-race-mountain-festival-register/e17429.
To create a fundraising page head here: http://www.stayclassy.org/san-diego/events/2nd-annual-reach-peak-trail-race-mountain-festival-fundraise/e18881
For ticket information call 619-238-5790 or email stephanie@outdooroutreach.org
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About Outdoor Outreach: Outdoor Outreach was founded 1999 with a mission to empower at-risk and underprivilegedyouth to make positive lasting changes in their lives through comprehensive outdoor programming. It is the only agencyin San Diego, and one of just a few in the country, to utilize outdoor physical experiences to provide youth with thesupport, relationships, resources and opportunities they need to become successful adults. Chaos is happy to be a part ofthis worthy cause by sponsoring the “Reach the Peak” event and encouraging youth to reach their full potential throughexperience of the great outdoors.
Contact: Beth Cochran cochran@whatsuppr.com 406.579.7909
To learn more about Chaos Headwear, our products and programs, please visit www.chaoshats.com ChaosHeadwear specializes in quality, responsiveness and a vast array of headgear possibilities. The brand is owned by Do-Gree fashions, a mill that has been family-owned and operated for three generations. Based in Montreal, Canada, Do-GreeFashions is able to respond quickly to both customer requests and fast-paced market trends, which allows the companyto offer unparalleled service. Designs from both Chaos and sister brand Moon Shadow vary from winter to four-season,urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include:merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos ThermalRegulation, Fits ALL 4X®, Pro-Stretch™ and Pro-Stretch plus™, Windshield®, Dri Release®.
Events Sponsored by Chaos for 2011.12
-Warren Miller Films
-Big City Mountaineers
-Protect Our Winters
-SOS Outreach
-Windells Camp
-Outdoor Outreach
-OIWC
-American Foundation for Children AIDS
- skinet.com/warrenmiller/ <http://www.skinet.com/warrenmiller/>
- bigcitymountaineers.org
- protectourwinters.org
- SOSoutreach.org
- windells.com
- outdooroutreach.org
- oiwc.org
- helpchildrenwithaids.org
Crispi Holiday Gift Guide
Dear Editor,
Crispi footwear is the perfect addition to any product round up, gift guide or photo shoot highlighting adventurers on the go, in a new city or on a trail. You know the shoes – the ideal combination of support and comfort that won’t leave you embarrassed at that first-night dinner, should your baggage go missing.
This 35-year old Italian footwear brand got its start with deep roots in expedition and technical boots. Today, Crispi proudly offers the active traveler the support and technology of a highly technical shoe in a range of every day styles and colors.
Check out the latest selection of boots and approach shoes from Crispi below or hop on the website for more products and colors.
Let me know if you need samples to review, images or any additional information and I’ll get it right over to you!
Maura Lansford for
Crispi USA
SOAR Communications
mlansford@soarcomm.com
801.656.0472 x 2
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Ladies ISY Low
The little-known local treasures are always a few paces further than we predicted. This comfortable, low-cut shoe is perfect for walking and exploring. With a removable insole and breathable linings, the ISY can be worn comfortably with or without socks. Made with beautiful water-repellent suede and a cushioned Vibram Outsole. Designed in Italy, Made in Europe. Also available in Men’s styles. MSRP: $179
Men’s Tinn Low GTX
Similar in style to the ISY, Crispi takes functional design to a higher lever with the completely waterproof Tinn Low. Made possible with an exclusive GORE-TEX Extended Comfort Footwear Lining, this shoe offers outstanding breathability and anti-odor action. Made with beautiful water-repellent suede and a Vibram EVA midsole. Designed in Italy. Made in Europe. Also available in Ladies styles and colors. MSRP: $229
Ladies Monaco GTX Ice Magenta
Hiking, trekking, approach, all-terrain travel and or just around town in inclimate weather, the Monaco will provide comfort and support with a water-repellent nubuck upper and a GORE-TEX comfort footwear lining. A Vibram Supergrip sole absorbs shock and ensures durability. Made in Italy. MSRP: $279
Men’s Lapponia HTG GTX
Whether cutting a route on Kilimanjaro or a leisurely hike on the well-defined paths of Yellowstone, the Lapponia HTG is a premium, multi-purpose outdoor boot. The upper is a water-repellent nubuck with a GORE-TEX insulated lining. The Vibram Supergrip sole absorbs shock and ensures durability. Made in Italy. MSRP: $329
Men’s Finnland Zip HTG GTX
Ideally designed for a week in the country or snowmobile ride, the Finnland Zip’s beautiful full grain leather and suede upper also has a GORE-TEX insulated comfort lining for superior comfort and waterproofness. The Finnland Zip HTG also comes with a Vibram® sole with rubber shock-absorber for durability and a zip on external side for easy fitting. Made in Italy. MSRP: $579
Chaos Headwear Joins Warren Miller’s, 63rd Film Tour: Flow State
Chaos Athlete – Chris Anthony and WM host veteran, present this years’ world’s largest action sports film for its annual U.S. tour.
Steamboat Springs, CO (October 10th, 2012) — On October 19th, Warren Miller Entertainment kicks off their annual feature film tour in Salt Lake City. Chaos Headwear – featuring CTR Chaos Thermal Regulation, will be one of the proud sponsors of 2012/13 tour. Chaos is in there 2nd season supplying Warren Miller Entertainment (WME) with both custom co-branded merchandise, and WME hats for the film crew to hand select attendees at the shows across the country. Chaos will also offer film attendees the opportunity to purchase discounted hats via WME’s promotional website coupons.
Chaos will have two feature nights along the tour with extra merchandise prizes for avid Warren Film attendees in it’s home town of Steamboat Springs, CO. Shows will start Saturday, November 17th at 3:00, 6:00 and 9:00 pm at the Colorado Mountain College and at Denver’s historic Paramount Theater. Then in Denver on the weekend of Thursday, November 15th at 8:00 pm, Friday the 16th at 6:00 and 9:30 pm, Saturday the 17th at 2:30, 6:00 and 9:30 pm and Sunday the 18th at 2:00 and 5:00 pm. The Chaos Facebook will list the exact showcase night.
“It is an honor to be on board this year with the Warren Miller tour. They cover all of the sport of snow for skiers, boarders, women, men and new up and comers; there is something scary and exhilarating for everyone! Thank you Warren Miller and have a great tour,” Gary Supple Chaos Headwear, Director of US Operations.
“The Flow State is a place where the impossible becomes possible – where time slows down and a perfect moment becomes attainable. This film reveals what it is like to be completely immersed in the present, completely immersed in the snow, in the mountains, and in the enjoyment of winter.” Says Max Bervy, director of the film.
Hosted by skiing icon Jonny Moseley and showcasing athletes including Chris Anthony, WM veteran, Flow state is your annual reminder to get in the winter state of mind.
This year, Warren Miller Entertainment offers your first stop for preseason powder stoke, with the introduction of its 63rd annual winter sports film, Warren Miller’s, Flow State. The Warren Miller association describes, “The Flow State exists anywhere crisp winter air shocks your lungs and sunlight refracts off snowflakes, allowing you to emerge from this state improved – happier, more confident and more aware of your surroundings”, Flow State celebrates the moments of focus and relationship with nature where time slows as you move faster.
Chaos and Warren Miller Invite you to watch world-class athletes – including Chris Davenport, Jess McMillan, David Wise, and Ted Ligety, to name a few. Flow State will sweep the nation as a limited, high-definition release, stopping in more than 240 U.S. cities, including major markets like Denver, Steamboat Springs (hoem of Chaos headwear) Seattle, Chicago and Los Angeles. With screenings often running for one night only. Warren Miller films attract a cult-like following and mark the official start of winter for sports enthusiasts everywhere. Check warrenmiller.com for a complete showcase of this year’s film locations and extended athlete bios.
Contact:
Beth Cochran cochran@whatsuppr.com <mailto:cochran@whatsuppr.com> 406.579.7909
To learn more about Chaos Headwear:
Chaos’ is quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated—with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to both customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from both CHAOS vary from winter to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X®, Polartec®, Dri-Release®, WindBloc® Thermolite® and Outlast®.
Twitter: Chaos Hats
Facebook: Chaos Headwear – Mania
The Perfect Trailer for Field Hunting and Fishing Fall 2012
Dear Member of the Media,
Developed and inspired by bird and game hunter and angler, Road Warrior Sports brings you a dream solution for gear, storage and getting out this Fall.
Larry Brown is an avid outdoorsman, dad, husband, and engineer with a simple vision. Guided by a “have your cake and eat it too” mentality, he put his life knowledge together to bring you the Road Warrior Sports Atlas 8 Trailer.
The Atlas 8 trailer is an aerodynamic pull-behind cargo extension with 73 cubic feet of volume to carry 1000 lbs of gear, plus rods, boats or other toys on top with a top rack system. The unit is loaded with functionality: waterproof-weather tight, lockable secure protection, segregated storage spaces, roof racks and tie-down cleats.
The trailer is great for having ready access to gear in a secure way while getting the mess of waders and decoy bags out of the back end of your vehicle. The light tongue weight enables most vehicles, large or small, to pull the unit without issue or effect on gas mileage. All this means more comfort and convenience for you and your hunting partners, both human and canine. (full details below)
Our ultimate goal is to have you see, know and experience all the benefits of the Atlas 8 and to garner some exposure with your readers through your editorial pages. With autumn upon us, our first goal is to make you aware of the opportunity to test one while you are out in the field this fall.
We have test trailers in Wisconsin, North Dakota, Michigan, North Carolina, Colorado, Utah and Montana with the ability to accommodate other locations on a case-by-case basis. All that is required is a vehicle with a hitch and a vehicle rated to pull at least 1550 lbs. Let us know when your next gear trip is and we will see how to get you one for testing.
You can reach Alex Strickland (astrickland@soarcomm.com, 801.742.1414) or Beth Cochran (cochran@whatsuppr.com, 406.579.7909) to discuss possible testing sites as you are out filling your limit and letting those dogs do what they love.
Below are specs of the Atlas 8, along with more comprehensive product information.
Best,
Alex Strickland and Beth Cochran
For Road Warrior Sports
Road Warrior Sports on Twitter:
Road Warrior Sports on Facebook:
www.roadwarriorsport.com
SOAR Communications and What’s UP PR
astrickland@soarcomm.com | 801.656.0472 x3 | 801.742.1414 | twitter.com/alexatsoar
Beth Cochran – cochran@whatsuppr.com | c: 406.579.7909 | twitter.com/whatsuppr
Atlas 8
MSRP: $5,695
http://www.roadwarriorsport.com
The Road Warrior Sports Atlas 8 is a multi-function cargo trailer with 73 cubic feet of capacity and waterproof, secure construction for hauling an epic’s worth of gear. With a resin transfer molded fiberglass body on an aluminum frame, the Atlas 8 has an empty weight of 550 lbs., allowing it to be towed by almost any vehicle on the road, including most small cars. Total cargo capacity is 1,000 lbs., for a total gross axle weight rating of 1,550 lbs. A removable tongue reduces total length to 8.5 feet and wide-opening lids and removable tailgate make loading easy and versatile. Heavy-duty locks and seals keep products and gear protected from bad weather and bad intentions.
Features
- 73 cubic feet and 1,000 lbs. capacity
- Slipstream design and low pull weight allow most vehicles to tow with minimal gas mileage impact
- Removable bulkhead creates separate compartments to organize your gear
- Removable tailgate and lids for storage versatility
- Resin transfer molded fiberglass on aluminum frame construction maximizes easy handling and durability
- Color matching to any vehicle
- Custom wraps available in any design
- Lockable, weatherproof design
- provides peace of mind and security
- Optional roof rack attachments expand cargo capacity for bikes and boats
- Gas spring-assist lids make opening easy, even with gear stored on top
Specifications
Cargo Volume 73 cu.ft.
Empty Trailer Weight 550lbs.
Gross Axle Weight Rating (GAWR) 1550lbs.
Gross Vehicle Weight Rating (GVWR) 1550lbs.
Load Capacity 1000lbs.
Overall Length 132″
Storage Length (with tongue removed) 101.5″
Overall Width 60″
Overall Height (without racks) 42″
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About Road Warrior Sports
Road Warrior Sports was founded in 2005 out of a desire to maintain a spontaneous road-trip lifestyle even as life became more complicated with jobs and families. Balancing the need to put down roots with the desire to remain in motion, Road Warrior Sports is committed to providing sport trailers suitable for almost any vehicle on the road that make it possible to take it – families, hobbies, passions and the gear for epic adventures – with you. For more information, visit www.RoadWarriorSport.com.
Road Warrior Sports Bringing Atlas 8 Sport Trailer to ‘Adventures Denver’ Backpacker Magazine-sponsored event is Sept. 9 at Sloan’s Lake
September 6, 2012 – Road Warrior Sports will participate in the inaugural Adventures Denver event this weekend at Sloan’s Lake (1700 N. Sheridan Blvd) in the Colorado capital, joining dozens of other outdoor manufacturers at the first-year festival of the outdoor lifestyle in Colorado. Backpacker Magazine and Denver Parks and Recreation, in partnership with The North Face, REI and VIVA Colorado, are hosting the free festival from noon to 4 p.m. on Sunday, Sept. 9, 2012, to showcase the accessibility of participating in outdoor activities and living a healthy Colorado lifestyle. Activities will include rock-climbing, stand-up paddle boarding, kayaking, a mountain bike course and more.
“The active, outdoor lifestyle enjoyed by the kind of people who live in Denver and Colorado were really the inspiration for the Atlas 8 from the beginning,” said Road Warrior Sports founder Larry Brown. “They enjoy being outside on everything from epic adventures to family camping trips and we wanted to create a tool they could use to make that easier and more enjoyable.”
Road Warrior Sports will have a trailer on-site to show off the sleek, aerodynamic design and ability to take 73 cubic feet of cargo. Festival-goers can enjoy a game of beanbag toss by the trailer to win prizes and get a closer look at the Atlas 8. “Adventures Denver brings Backpacker’s tagline – ‘The Outdoors at Your Doorstep’ – to life in an exciting new way on September 9,” said Backpacker Editor-in-Chief Jonathan Dorn. “By turning Denver’s Sloan’s Lake Park into an accessible backcountry playground, we’ll make fun activities like camping, stand-up paddle boarding and rock climbing easy for Denver families to explore.” Built with families in mind, the Atlas 8 is lightweight – only 550 lbs. – so it can be towed by almost any vehicle on the road with minimal effect on has mileage. The trailer can be color-matched to any manufacturer’s paint and has a lockable, weather-proof design to keep gear safe in any environment.
For more information about Road Warrior Sports, visit www.roadwarriorsport.com.
Features
• 73 cubic feet and 1,000 lbs. capacity
• Slipstream design and low pull weight allow most vehicles to tow with
minimal gas mileage impact
• Removable bulkhead creates separate compartments to organize your gear
• Removable tailgate and lids for storage versatility
• Resin transfer molded fiberglass on aluminum frame construction maximizes easy handling and durability
• Color matching to any vehicle
• Custom wraps available in any design
• Lockable, weatherproof design
• provides peace of mind and security
• Optional roof rack attachments expand cargo capacity for bikes and boats
• Gas spring-assist lids make opening easy, even with gear stored on top
Specifications:
Cargo Volume 73 cu.ft.
Empty Trailer Weight 550lbs.
Gross Axle Weight Rating (GAWR) 1550lbs.
Gross Vehicle Weight Rating (GVWR) 1550lbs.
Load Capacity 1000lbs.
Overall Length 132″
Storage Length (with tongue removed) 101.5″
Overall Width 60″
Overall Height (without racks) 42″
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About Road Warrior Sports
Road Warrior Sports was founded in 2005 out of a desire to maintain a spontaneous road-trip lifestyle even as life became more complicated with jobs and families. Balancing the need to put down roots with the desire to remain in motion, Road Warrior Sports is committed to providing sport trailers suitable for almost any vehicle on the road that make it possible to take it – families, hobbies, passions and the gear for epic adventures – with you. For more information, visit
www.RoadWarriorSport.com.
FITS Socks Participates in Backpacker Magazine “Adventures Denver” Event
FITS Socks Participates in Backpacker Magazine “Adventures Denver” Event
A celebration of Outdoor Adventure and healthy living at Sloan’s Lake Park, Denver Colo.
FITS Socks will participate in the inaugural Adventures Denver event next weekend at Sloan’s Lake. Backpacker Magazine and Denver Parks and Recreation in partnership with The North Face, REI and VIVA Colorado are bringing the ultimate in outdoor adventure to Denver. Taking place on Sunday, Sept. 9, 2012, this free festival will showcase the accessibility of participating in outdoor activities and living a healthy Colorado lifestyle.
Coming Sunday September 9th 2012
FREE day-long interactive festival to showcase rock climbing walls, stand-up paddle boarding, Kayaking, and a mountain bike course, and outdoor activities for families in and around the city of Denver.
FITS Sock Co, a sock company avid about the outdoors and getting people active, is very excited to participate in this event. There will be a booth where the socks will be sold to benefit the National Park Foundation. Additionally, Fits will be hosting a sock design contest with prize packs for winners of best design.
Known for their three point system FITS will feature its’ outdoor active collections with exclusive Full Contact FitTM, delivering a perfect fit every time. The Dynamic Toe Cup™, with “cross stretch” so there is no excess material or bunching in the toe, combined with the Heel Lock™ which is an extra deep heel pocket and the Full Contact Cuff™, which means a tighter ankle and looser calf, so the sock naturally stays up on your leg; these three elements ensure a perfect fit every time. FITS will share with Denver enthusiasts this new revolution in Fit.
“Adventures Denver brings Backpacker’s tagline–‘The Outdoors at Your Doorstep’–to life in an exciting new way on September 9,” says Editor-in-Chief Jonathan Dorn. “By turning Denver’s Sloan’s Lake Park into an accessible backcountry playground, we’ll make fun activities like camping, stand-up paddle boarding and rock climbing easy for Denver families to explore. Along with our partners, The North Face and REI, Backpacker magazine will present interactive demonstrations about life in the great outdoors, from how to live a healthier lifestyle to finding and preparing for your first adventure on a trail near Denver.”
The free, open-to-the-public event will take place on Sunday, September 9 from noon to 4 p.m., transforming Sloan’s Lake Park (1700 N. Sheridan Blvd) into an outdoor playground offering families of Denver the opportunity to experience an action-packed day of interactive events, games, shows, and outdoor gear showcases. Activities will take place in the northeast corner of the park along Byron Place road and will include rock-climbing, stand-up paddle boarding, kayaking, a mountain bike course, trampoline stunt shows, fitness clinics, food truck vendors and more!
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About FITS Socks Co.
Made in the USA
Our FIT is what makes us different, designed by your foot for your foot. FIT is the feel, with super-fine 18.5 micron Merino Wool, we achieve the perfect fitting sock by using FITS’ unique Full Contact Fit TM. Full Contact Fit TM is The Dynamic Toe CupTM – from the top of the toes to under the ball of the foot, the Dynamic Toe Cup conforms to the entire area completely leaving no excess material and no seams to interfere with comfort or performance. The Heel LockTM is a unique heal pocket, the sock has a ‘deep’ anatomically correct heel pocket that anchors the sock in place preventing movement down onto the foot. The Full Contact CuffTM – holds the sock up onto the lower leg; it accomplishes this with enough surface area along with a trapezoidal shape to match the shape of the leg, with the right amount of compression and stretch to allow it stay in place on the leg while the foot is in motion. These three critical elements translate to better performance for an athlete, pro or participant. With the right size, socks won’t chaffe or rub. FITS also come in five size groups to make certain your FIT is the right one. www.fitssocks.com
FITS Communications Contact: Beth Cochran, cochran@whatsuppr.com or 406.579.7909
Adventures Denver/Backpacker Communications Contact: Andrea Neukom, Marketing Director of Backpacker, 303.625.1615 or backpacker.com/adventuresdenver.
Bergans’ Glittertind Backpack Wins OutDoor Industry Award: Glittertind noted for its innovative SPINE carrying system
LONGMONT, Colo. – July 31, 2012 – Bergans of Norway’s Glittertind backpack made an impressive debut at
the OutDoor show in Friedrichshafen, Germany this month. The Glittertind won the show’s prestigious OutDoor Industry Award, for its innovative SPINE carrying system, which will hit stores in spring 2013.
The Glittertind is the latest in a long history of innovative backpacks from Bergans of Norway, which started with Ole F. Bergans invention of the external frame pack in 1908.
The patent-pending SPINE carrying system features a double helixshaped spring steel frame attached to the center of the pack’s back panel allowing the shoulders and hips to move freely while the frame still offers full load support.
The OutDoor Industry Awards are given to the most innovative new products at the trade show, as judged by the German design organization IF, supported by a panel of international outdoor industry experts.
The SPINE carrying system also incorporates more freedom of movement than pivoting hip belts, which are common in the industry. SPINE’s double helix allows the torso and body to bend, stretch and twist freely in an unrestricted manner, while still providing shock absorption and stability.
The Glittertind backpack is available in 2 volumes (55 and 70 liters) and in 3 torso lengths (S, M, L) to fit a wide range of users. It features lightweight, durable materials, as well as many key details including:
• Top entry with detachable lid, spindrift collar and compression strap
• Front panel entry and lower entry compartment
• Open side pocket, front pocket and bottle pocket
• Compression straps and plenty of attachment points for all your gear
• Dividable main compartment
• MSRP: 70 L ($259.00), 55 L ($239.00)
For more information about Bergans of Norway and its products, go to www.bergans.com. For North American sales questions, contact Keith Patterson at keith.patterson@bergans.com.
About Bergans of Norway
Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and Heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.
The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90- plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).
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Bergans USA Bergans of Norway
Press Contacts Press Contact
Chip Smith Christoph Centmayer
Cell 801.656.0472 x1 Tel +47-40 62 40 99
Tel 801.597.7515 Loesmoen, Box 293
csmith@soarcomm.com or N-3301 Hokksund
Beth Cochran christoph.centmayer@bergans.no
Cell 406.579.7909
cochran@whatsuppr.com
GoPro® 30 Camera Grant & GoPro Fiscal Sponsorship Jump Start MGOYA “Get kids Moving” Medicines Global Outdoor Youth Ambassadors
GoPro® Hero awards their “get youth in the outdoors” camera’s and grant for the 2nd time to Medicines Global Outdoor Youth Ambassador (MGOYA) programs for its innovative collaboration with local law enforcement providing: National Park climbing, hiking & camping experiences; surfing & aquatic programs with the Torrance South Bay YMCA; field trips to museums, photo exhibits & film festivals.
Johanna Belson, Director of the Medicines Global Outdoor Youth Ambassador programs, announces the “Get kids Moving” GoPro MGOYA Photo Contest. Deputy Executive Director of The Port of Los Angeles, Cynthia Ruiz, has invited the MG Outdoor Youth Ambassadors to take a boat tour of the Port of Los Angeles. On this boat tour, Medicines Global will announce the 2012-2013 MGOYA programs with a GoPro MGOYA Photography Contest, ”The Port of Los Angeles – World Gateway”. The MGOYA participants will have an opportunity to have their photos published in a calendar for the San Pedro/Long Beach CA community. Their photos will be on exhibit at The Port of Los Angeles. The GoPro camera grant, GoPro fiscal sponsorship and support from the Outdoor Industry & the Natural Food Industry will allow continuing collaboration with the Los Angeles Police Department and Los Angeles Unified School District (LAUSD) San Pedro High School. San Pedro High has a student population of more than 900 students at the newly opened LAUSD campus in San Pedro. “GoPro awards its “get youth into the outdoors” 2008-2009 camera grant to MGOYA (Medicines Global Outdoor Youth Ambassador) programs. We reviewed dozens of youth programs in order to support a non-profit that creatively gets youth involved in the outdoors. Medicines Global is teaching young people & adventure travelers to become compassionate citizens of the world.” ~ Nicholas Woodman, President, GoPro.
MG Outdoor Youth Ambassadors will encourage, educate & inspire their fellow students to experience wilderness activities and other creative activities. Medicines Global has the support of the principal, magnet coordinator, many teachers and the encouragement of Los Angeles Mayor Villaraigosa. Programs in place will serve as a model for expanding programs locally & nationally. All programs have a strong creative component focusing on photography. “Getting our students out of the city and into nature is of the utmost importance. I cannot imagine a more exciting means of doing this then the programs Medicines Global has designed” ~ Cynthia Deinstein, L.A.P.D. & Magnet Officer, San Pedro High School.
With funding in place, Medicines Global hopes to embark on their 12th year Anniversary Expedition to Nepal in November. Two MG Outdoor Youth Ambassadors will be selected to join the Expedition. While in Nepal, the students will work with Medicines Global to distribute medical supplies to Kathmandu area hospitals and to health posts along the Annapurna Trail. The students will also learn about the local culture and team up with 2 Nepalese students from Kathmandu who will join the Medicines Global Annapurna trekking & Rx delivery expedition.
Since its inception, MGOYA has provided more than 900 urban youths with outdoor adventures. The 2008- 2009 GoPro camera grant helped to continue the program through 2012. The current grant will help facilitate the continuation of MGOYA’s dynamic programs.
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About Medicine Global:
Medicines Global activities have been supported by: Red Wing/VASQUE, The North Face, KEEN Footwear Foundation, LEKI USA, Horny Toad, SMITH Optics, Mountain HardWear Gives Back Foundation, Eagle Creek, GoLite, Isis, BodyGlide, Adventure Medical Kits, Napapijri, and BodyGlide plus other members of the Outdoor & Natural Food Industry.
Medicines Global (501c3), is dedicated to inspire all adventure travelers to give back to the places they visit by delivering basic first aid supplies to medical centers and remote community run health posts. Since 1999, 17 expeditions have taken medical supplies to Nepal, Mongolia, Tibet, Guatemala, Sri Lanka and El Salvador. The Medicines Global team will be taking appointments at the Outdoor Retailer show seeking sponsorship for its fall 2012 Nepal Expedition as well as support for the continuation of MG’s global networking to adventure travelers and domestic efforts to get kids outdoors and moving.
Please contact Janice Belson for an appointment.
(310)469-2804 cell
(323)571-8100 office
jb@ medicinesglobal.org
www.medicinesglobal.org
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