SERVICES

WHAT’S UP PUBLIC RELATIONS

MISSION STATEMENT
Our mission is to provide immediate public relations and marketing expertise to new and established high-end specialty manufacturers and services in Outdoor/Snow/Bike and Alternative Health markets.

SERVICES
What’s UP provides public relations, exposure, and promotions. The company is a seasoned marketing/public relations extension that works on the side of the manufacturer and related advertising services. What’s UP acts as a full service, public relations and marketing department to suit the clients’ immediate and long-term brand initiatives.

Examples Include:
Brand directives, advertising management, market visionary, opening new markets of distribution, consumer and media collateral creation and distribution, national media database, media buy planning, national product placements, media event planning, media trips, athlete management programs, sponsorship and event strategies, and industry trade show expertise.

Results:
Doubled sales for two brands in one year, based on marketing initiatives alone.

PHILOSOPHY/PROGRAMS

PUBLIC RELATIONS
PR is more than press releases. We are specialists, and our Public Relations programs offer media collateral creation and distribution, external and internal press releases with national circulation, product placement, editorial media trips, media event planning, and custom creative strategies to getting exposure for your brand or product. New products and news need exposure, to grow your customer-base and raise sales. In addition, we work closely with various publication houses and can help you make the best media buy decisions. Our experience and thorough research allows you to create the right program for your goals.

MARKETING-PR / TEAM BRANDING
When we meet in person, you will always hear one consistent theme; we are on your team. We work from within.  We communicate and we listen.  We have worked on the side of both manufacturing and advertising,  as result we have created a hybrid business model. What’s UP is your virtual PR Marketing Director extension for cost effective productivity and results. We assess your immediate marketing concerns, prioritize, estimate, budget and execute your goals timely and professionally.

BRAND CONSULTING and MARKET STRATEGY
We work with you to assess, formulate and create a consistent and clearly defined message from the manufacturer-client, to retailer and consumer.

DESIGN
We can create brand collateral, press collateral, brochures, corporate ID, advertising campaigns, direct mail, html e-mailers, and trade show graphics. Our design is both in house, as well as vendor sourced to get you the perfect style match for your products or brand.

PROMOTIONS
In Marketing there is promotion. Here is another area where we pick up the ball and run. We can manage your event or even your athletes.