Press Releases

Chaos Headwear

October 22, 2012:  Chaos Headwear Sponsors Outdoor Outreach’s Event “Reach the Peak”

October 10, 2012:  Chaos Headwear Joins Warren Miller’s, 63rd Film Tour: Flow State

March 16, 2012: CHAOS is official Headwear Sponsor for the USSA Marriot Alpine J4 Rocky-Central Championships in Steamboat Springs, Colorado

March 15, 2012: Next Week Chaos and American Ski Classic Dress the Best Skiers World Wide

February 13, 2012: Chaos Headwear Recognizes the ‘Accessory Gals’, Sales Agency of the Year 2011

January 10, 2012: Chaos New Innovation Picks

December 13, 2011: Chaos Announces Two Great Fundraisers in One Day

November 24, 2011: CHAOS Official Headwear Supplier Sponsors “Audi Birds of Prey” Downhill World Cup Series, December 2-4, 2011

November 2, 2011: CHAOS Heads into the Season with Events and Non-Profits

September 27, 2011: CHAOS/CTR Headwear Announces Official Pro-Winter Sport Team 2011/12 in Snowboard and Freeskiing

February 22, 2011: Chaos Headwear Spokesperson Chris Anthony Moving ahead with Youth Initiatives

February 8, 2011: Chaos Headwear Recognizes Best and Associates, Sales Agency of the Year 2010

January 10, 2011: Chaos New Innovation Picks

December 15, 2010: Chaos New Product Picks and Trends

December 3, 2010: Chaos New Product Picks and Trends 100 WORDS

November 23, 2010: CHAOS Official Headwear Supplier for 2010“Audi Birds of Prey” Downhill World Cup Series

November 4, 2010: CHAOS Headwear Announces Official Winter Sport Team 2010/2011 in Snowboard, Freeskiing and Telemark

October 30, 2010: CHAOS Heads into the Season with a Full Line Up of Events

October 7, 2010: Chaos Headwear: Hats That Change Lives

September 10, 2010: CHAOS Headwear, joins Teton Gravity Research Films for the Premier Launch of Light The Wick

June 22, 2010: Hat Life “Hatty” Awards Chaos Headwear Lead Designer: Cynthia Surette

June 16, 2010: Chaos Headwear Partners with Windells Camp for Summer 2010

May 11, 2010: Chaos Headwear New Web Site-Shopatronweb

March 9, 2010: CHAOS is official Headwear Sponsor J3 Olympics in Vail Colorado

February 22, 2010: CHAOS Sponsors Lorin Paley and the Tele World Cup in Steamboat Springs and Silverthorne, Colorado

February 17, 2010: Marty Roth, Chaos Headwear Rep Wins Honorable NEWSR Award

January 26, 2010: Chaos Dealer – Media Breakfast and Live Concert

January 19, 2010: Chaos Headwear Teams Up with Shopatron for 2010

January 5, 2010: Chaos Selected as SIA Demo Day Official Headwear

December 28, 2009: CHAOS Thermal Regulation is the Cold Weather Solution

December 11, 2009: Chaos Headwear and SOS Outreach Mark their 5th year as SOS Gears Up for the 16th Season of Winter Sports

November 19, 2009: CHAOS Heads into the Season with a Full Line Up of Events

November 4, 2009: CHAOS Headwear Announces Official Winter Sport Team 2009/2010 in Snowboard and Freeskiing

Gramicci

May 29, 2012:Gramicci Sets New Industry Standard for Performance Wear

May 8, 2012:Gramicci Participating Sponsor at USA Climbing Sport Climbing Series Southwest Competition

May 1, 2012:Gramicci Branded Cars Roll into Growing List of Outdoor Events and Festivals

April 5, 2012:New Gramicci Web Site Pays Homgage to Its Heritage – With an Eye to the Future

May 1, 2011: Gramicci Sponsors Mesa Rim Climbing Gym Saturday, May 14, as they Host The Southwest Regional Championship of the Sport Climbing Series (SCS) (2011)

April 19, 2011: Gramicci Sponsors Mesa Rim Climbing Gym Saturday, April 23rd, as they Host The National Championship Climbing Series (CCS) 2011

January 7, 2011: Up and Coming Snowboarders Look Towards the Future

January 4, 2011: Gramicci Sponsors Weber State College Climbing Program

December 16, 2010: Gramicci Sponsors Weber State College Climbing Program

December 15, 2010: Gramicci Strengthens NPT-Natural Performance Technology Fall 2011 Collection

November 22, 2010: Gramicci Hires Director Of Design: James Sowins and Paul Cronin Moves to VP Sales Director World-Wide

July 28, 2010: Gramicci Introduces NPT-Natural Performance Technology for Spring 2011 Collection

July 28, 2010: Gramicci’s Nationwide Sales Force Grows With Its Business

June 29, 2010: Gramicci Sponsors Climbing Film The Last Wild Mountain: Portrait of the American Climber

February 23, 2010: Gramicci Offers 60% Organic and New Low Impact Standards

February 11, 2010: Outdoor Outreach Leader Earns Young Gun Award at The North Face

January 20, 2010: Gramicci Hides Valuable Booty Ping Pong Balls at the Outdoor Winter Retailer

January 20, 2010: Gramicci Debuts Another Recycled Art Installation Booth at Winter Outdoor Retailer Show in Salt Lake City

January 18, 2010: GREENICCI Introduces Kurai Bamboo Velour, Oslo Organic Fleece and the Gramicci Mountain Jean

January 18, 2010: Gramicci Goes Old School Design

January 15, 2010: Gramicci Sponsors Old School BEER PONG Tournament

AFM (Advanced Flexible Materials)
January 14, 2010: Heatsheets® Launches the Rapid Unwind Racks™ and Cartonless™ Dispenser

January 7, 2010: Heatsheets® Life Saving Testament and Added Warmth for Homeless SleepOut

December 23, 2009: Heatsheets® and Silver Lining™ Life Saving Testament and Added Warmth for the Holidays

December 16, 2009: Advanced Flexible Materials Inc. (AFM Inc.) introduces Silver Lining™ Reflective Insulating Fabrics

December 11, 2009: Heatsheets® presents the Strongest, Quietest and most Environmentally sound Insulating Blanket

NUWA
January 13, 2010: Nüwa Textiles Offers First Chinese Textile Plant Designed To Meet bluesign® Standard

January 15, 2009: NÜWA Textiles Relocates to LEED-CS Certified Green Building

January 2, 2009: NüHyde Ultra Abrasion Resistant Finish

Fabric Link

November 27, 2012: The FabricLink Network and the Textile Exchange Expand Networking

July 18, 2012: GoPro® 30 Camera Grant & GoPro Fiscal Sponsorship Jump Start MGOYA “Get kids Moving” Medicines Global Outdoor Youth Ambassadors

June 29, 2012: The FabricLink Network Teams Up with the Textile Association of Los Angeles (TALA) for Expanded Networking Opportunities

May 29, 2012: Fabric Link Network Reports The Smart Fabrics Conference and the Techtextil North America/Texprocess Americas Show Overview

March 9, 2011: FabricLink Network’s Industry Panel event at the L.A. Textile Show

February 11, 2011: The FabricLink Network Announces Awards, The Top 10 Innovations for 2010

January 11, 2011: Outdoor Retailer and the FabricLink Network Announce: The Textile Community Mixer

January 3, 2011: SAVE THE DATE: Outdoor Retailer and the FabricLink Network

September 14, 2010: FabricLink.com Network Unveils Vampire Costumes from Velcro USA for Halloween

August 27, 2010: It’s a Wrap- The FabricLink Network and Outdoor Retailer Textile Mixer, “Come & Get Outfitted Garment Giveaway!”

August 11, 2010: Fabriclink Network Launches “Sweater Knit and Yarn Resource”

June 22, 2010: New Textile Glossaries Are Now Part of the Expanded FabricLink Network

May 14, 2010: FabricLink Network Announces Fashion Resource for Specialty Fabric Industry

May 11, 2010: The FabricLink Network Announces Product Resource for Specialty Textile Industry

February 24, 2010: “FabricLink’s Trend Watch: New Fabric Developments for Today’s Fashions”Presented and sponsored by GlobalTex

January 15, 2009: Industry Panel - Caution: Restricted Substance Legislation—Ripple Effects Throughout the Supply Chain

January 15, 2009: ECO-Logical Making Sense of Supply Chain Certification

FITS Sock Co.

September 4, 2012:  FITS Socks Participates in Backpacker Magazine “Adventures Denver” Event

July 10, 2012: FITS Socks Biannual Benefit for the Outdoor Industries Women’s Coalition

June 25, 2012: FITS Socks Announces New Summer Release in Expedition Socks, Women’s Performance Casual, Running and Nordic

March 28, 2012: FITS Sock Supports Sun Valley Ski Education Foundation’s (SVSEF) Janss Pro-Am Classic

January 2012: FITS Socks Signs Ultra World Hiker, Justin Lichter as Athlete and Spokesperson for the Brand

December 2011: FITS Socks a Perfect Fit for the Holidays

November 7, 2001: FITS Socks Announces Sponsorship of the Buena Vista Racing MTB

October 28, 2011:FITS Socks Sponsors Outdoor Outreach’s Event “Reach the Peak”

June 6, 2011: FITS Socks Announces Trail Sock 800 miles and Ticking…

March 16, 2011: NEW Brand FI TS Socks Announces Spring 2011 Outdoor Socks Hit Retail

February 20, 2011: FITS Socks Supports Largest Ski Race in North America, the American Birkebeiner, “The Birkie,” Nordic Races

January 5, 2011: FITS Socks Announces Launch of New Outdoor Winter Sock Line

CRIPSI

October, 2012: Crispi Holiday Gift Guide

July 16, 2012: Crispi® Sports NA Hires What’s UP Public Relations and SOAR Communications

June 2012: Crispi Footwear Announces New Releases for Spring 2013: Expedition, Hiking and Performance Lifestyle Shoes and Boots

Road Warrior Sports

Fall 2012: The Perfect Trailer for Field Hunting and Fishing Fall 2012

September 6 2012: Road Warrior Sports Bringing Atlas 8 Sport Trailer to ‘Adventures Denver’

Summer 2012: Road Warrior Editor Pitch

April 3, 2012: Road Warrior Sports Brings Sleek, Multi-Function Sport Trailer to Sea Otter Classic

December 13, 2011: Road Warrior Sports to Launch Sleek, Multi-Function Sport Trailer at Outdoor Retailer Show

Bergans of Norway

November 28, 2012: Bergans of Norway Sponsors John Huston and Ellesmere Island Polar Expedition

July 31, 2012: Bergans’ Glittertind Backpack Wins OutDoor Industry Award

Summer 2012: Bergans of Norway Expanding its North American Gear Line at OR Summer Market

June 14, 2012: Bergans of Norway’s Inaugural Framepack Named in Outside Magazine’s Most Influential Gear of All Time List

Spring 2012: Bergans of Norway Springs in into Summer and Fall Reminders

January 9, 2012: Bergans of Norway Establishes Wholly Owned North American Subsidiary

Additional Clients

August 15, 2010: Liftopia.com Offers 150 Ski Resorts in North America Discount Lift Tickets

June 8,2010: Greenrep.org Expands Green Sale with New Lines: Teko and Lifefactory

April 15, 2010: Universal Athletic Announces Greg Miller Panelist at National Sporting Goods Association (NSGA)

June 3, 2010: What’s UP Public Relations is Moving

Other
September 2, 2010: What’s Up Public Relations and Outdoor Industry Association present Outdoor University: “The Art of Feng Shui in Specialty Retail”


In The Press

Check out What's Up's latest placements! 

NG_Adventure_Chaos
Backcountry_Chaos
SkiMagazine_Chaos
Client: Chaos Hats
SGB_Chaos
Client: Chaos Hats
InteriorDesign_Gramicci
Peaks_Chaos_B