406-579-7909 cochran@whatsuppr.com

TEAM

Engaging with your audience, that’s what we’re here for

BETH COCHRAN

Founder and CEO

INDUSTRY EXPERT
  • International Brand Representation since 1997
  • Named top ranking PR agency in the outdoor industry by SNEWS
  • Outdoor Industries Women’s Coalition, Camber.com
  • OIWC Board Member Event/Seminar coordinator, 2002-04, 2007-09
  • Outdoor Industry Association/OIA, Seminar speaker facilitator
  • Award-winning designs include logos, catalogs and booth design
  • 20 years in the specialty industries of Outdoor/Bike/Snow/Sport
  • Rotarian Business Exchange delegate to Japan
  • Offices locations have included: Bolivia, Montana, Central Mexico and Colorado
Having worked on major accounts with Bausch + Lomb, I SKI eyewear, Suncloud, K2, Marker Bindings, and National Geographic, Beth was an early pioneer, when she launched her hybrid business model in 1997. Serving national and international brands, her firm was one of the first satellite companies in the business of communications in the outdoor, bike and ski industry. What’s Up’s expertise soon became in demand for strategic planning, activation, and media relations for iconic international brands entering the US specialty sport markets.

In founding a firm that can quickly provide brand positioning and marketing expertise [and support] to both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries, it was necessary to build a team of excellent people who know our space and have the ability and passion to offer expertise in national and international strategic public relations for both established and emerging brands in the US with services as broad as collective budget strategies, product placement, brand event planning and activation, press events, brand consulting, advertising plans, and social media collaboration.

What got Beth started? She co-founded Bike Across America and biked unsupported across the US in 60 days with only $10 in her pocket to raise awareness of homelessness in America. Sponsored by The North Face, Trek, Power Bar.

When not working, Beth’s passions include steep powdery slopes, yoga, travel, camping, and dusty bike trails. She lives in Denver, Colorado, with her two children and a big black dog.

CHIP SMITH

Executive Media Expert and Strategist

Chip’s passion for sports helped him develop into a successful marketing professional with more than 25 years of experience in the sporting goods, healthcare, software and communications industries. The majority of those years were spent with sporting goods industry leaders Shimano American Corporation and Specialized Bicycles, Inc.

Chip began his career in 1988 with the Los Angeles office of Ogilvy & Mather advertising, where he spent three. He then spent seven years in sales and marketing positions with Shimano American Corporation, the world’s dominant leader in bicycle components. As global marketing manager, Chip directed the company’s strategy and execution of advertising, collateral, point-of-purchase, trade show, advocacy efforts, governmental outreach, promotional efforts, as well as product launches to the trade, government and consumers in the U.S. market.

In 2005 he launched SOAR Communications. He lives Salt Lake City, Utah where he skis, and rides with his wife, Debbie and 2 lucky Vishons.

SARAH LAUGHLIN

After graduating from University of Colorado with a degree in Corporate Communications, Sarah pursued an in-house marketing career in Washington, DC. Her 10 years of experience spans digital media, advertising, content marketing, and media relations. She holds an MBA from the University of Denver and is also the found of an e-commerce ski apparel company. Her diverse experience in both media and business allows her to build impactful public relations campaigns with an eye toward generating revenue for our clients. In 2017, Sarah returned to her hometown of Denver, CO, where she loves to hike with her dog “Buff”, cook for friends and ski.

KIM RAPKINS

Content Editor

After graduating from Columbia University with a degree in English Literature, Kim earned her master’s degree in journalism. She has worked as a content writer and digital media strategist in the fashion, performing arts and outdoor industries for nearly a decade. In 2015, Kim returned to her hometown of Denver, CO, where she loves to hike, bike, backpack, travel, and write fiction.

SIOBHAN STOCKS-LYONS

Account Executive

Manages research, media outreach and client relations with the memory of a steel trap!

A New York City native, Siobhán was brought out to Colorado when she received a contract to dance with Colorado Ballet, where she spent two seasons. After an ACL injury she chose to pursue her other talents in media relations. She is currently finishing a BA in Strategic Communication at the University of Denver with minors in marketing and political science and has worked as a PR associate at 360bespoke Media in New York City.

In her free time she hikes, is a yogi, loves Colorado and teaches Ballet.

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