TEAMEngaging with your audience, that’s what we’re here for
Founder and CEO
- International Brand Representation since 1997
- Named top ranking PR agency in the outdoor industry by SNEWS
- Outdoor Industries Women’s Coalition, Camber.com
- OIWC Board Member Event/Seminar coordinator, 2002-04, 2007-09
- Outdoor Industry Association/OIA, Seminar speaker facilitator
- Award-winning designs include logos, catalogs and booth design
- 20 years in the specialty industries of Outdoor/Bike/Snow/Sport
- Rotarian Business Exchange delegate to Japan
- Offices locations have included: Bolivia, Montana, Central Mexico and Colorado
Having worked on major accounts with Bausch and Lomb, I SKI eyewear, K2, Marker Bindings, and National Geographic, Beth was an early pioneer, when she launched her hybrid business model in 1997. Serving national and international multi-million dollar companies, her firm was one of the first in satellite companies in the business of communications in the outdoor and ski industry. What’s Up’s expertise soon became counseling and managing the communications and brand objections for iconic international brands entering the USA specialty sport markets.
In founding a firm that can quickly provide brand positioning and marketing expertise [and support] to both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries, it was necessary to build a team of excellent people who know our space and have the ability and passion to offer expertise in national and international strategic public relations for both established and emerging brands in the US with services as broad as collective budget strategies, product placement, brand event planning and activation, press events, brand consulting, advertising plans, and social media collaboration.
What got Beth started? She co-founded Bike Across America and biked unsupported across the US in 60 days with only $10 in her pocket to raise awareness of homelessness in America. Sponsored by The North Face, Trek, Power Bar.
When not working, Beth’s passions include steep powdery slopes, yoga, travel, camping, and dusty bike trails. She lives in Denver, Colorado, with her two children and a big black dog.
Executive Media Expert and Strategist
Chip’s passion for sports helped him develop into a successful marketing professional with more than 25 years of experience in the sporting goods, healthcare, software and communications industries. The majority of those years were spent with sporting goods industry leaders Shimano American Corporation and Specialized Bicycles, Inc.
Chip began his career in 1988 with the Los Angeles office of Ogilvy & Mather advertising, where he spent three. He then spent seven years in sales and marketing positions with Shimano American Corporation, the world’s dominant leader in bicycle components. As global marketing manager, Chip directed the company’s strategy and execution of advertising, collateral, point-of-purchase, trade show, advocacy efforts, governmental outreach, promotional efforts, as well as product launches to the trade, government and consumers in the U.S. market.
In 2005 he launched SOAR Communications. He lives Salt Lake City, Utah where he skis, and rides with his wife, Debbie and 2 lucky Vishons.
After graduating from Columbia University with a degree in English Literature, Kim earned her master’s degree in journalism. She has worked as a content writer and digital media strategist in the fashion, performing arts and outdoor industries for nearly a decade. In 2015, Kim returned to her hometown of Denver, CO, where she loves to hike, bike, backpack, travel, and write fiction.
Social Media Account Executive
Liza provides social media and PR support. Liza moved to Colorado like many, because of her love for the outdoors. Her experiences in in-house, as well as agency roles, has allowed her to perfect her social media and digital advertising skills.
Liza runs social media accounts for What’s Up and our clients. She loves connecting with people and sharing awesome stories and images. When she’s not posting it, she’s living it. You can find her hiking, skiing, running or just hanging out in the great outdoors.
3333 East Florida #35
Denver, Colorado 80210