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Located in Montreal, Canada and built on the premise that it was hard to find well-made long lasting, fine children’s early-stage clothing in North America. Knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide others with clothing they knew would work for young families like themselves. Luvmother was born. The two words ‘love’ and ‘mother’ are packed with positive meaning, nodding to all moms, mother Earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible.

The brand can be found in specialty outdoor boutiques, Backcountry.com, Canada’s Mountain Equipment Co-op (MEC) and online.


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